Up End This is a custom modular housing solution, a startup located in Johnson, VT.  It’s founder Michael Zebrowski is the kind of entrepreneur that everyone can both connect with and look up to.  He and his family have weathered the recent floods and the more daily mundane challenges inherent in owning your own business. 

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They are looking to grow with a smart strategy and an eye towards the future of de-centralized housing solutions. 

We spoke about how decisions made on materials and design can offer solutions to the challenges of building in our current environment.  We discussed the challenge of contemporary vs. traditional vernacular in the marketplace and a whole lot more that folks in the trades and consumers alike can find connection to.